A Study on Relationship of Walking Travelers’ Motivation, Selection Attributes, Satisfaction, and Behavioral Intention

• DOI: 10.31336/jtlr.2022.1.34.1.161
• Publication Date: 2022-02-22T01:36:23Z
• Authors: Jong-nam Choi; Sang-guk Kang
• Keywords: Affect; Leisure satisfaction

This study was aimed at the mutual influences between motivation of walking travelers, nature their choice trails, satisfaction and resulting degree tourism behavior. To achieve this goal, data collected from trail walkers who experienced tours. In total, 600 questionnaires were distributed online offline, 466 surveys 23 inappropriate responses excluded for analysis. The results empirical analyses are as follows. Both internal external motivations taking tour had a significant positive influence on selection. Walking travel selection properties effect behavioral intention. addition, travelers’ is positively related to However, showed that both did not significantly affect satisfaction.