Hybrid Choice Model to Investigate Effects of Teenagers' Attitudes toward Walking and Cycling on Mode Choice Behavior

• DOI: 10.3141/2382-17
• Publication Date: 2014-01-31T02:01:55Z
• Authors: Maria Kamargianni; Amalia Polydoropo...
• Keywords: Mode choice; Mode (computer interface); Sample (material); Discrete choice; Cycling; Argument (complex analysis); Affect

The scope of this paper is to develop an advanced stated preferences (SP) survey customized capture teenagers' behaviors and estimate models hybrid mode choices, in which the utilities depend on both attributes latent variable willingness walk or cycle. SP scenarios include four alternative modes for trip school—car (escorted by parents), bus, bicycle, walk—while are travel time; cost; walking time bus station; availability bike paths, sidewalks, parking places; weather conditions. data drawn from a that took place all high schools Cyprus 2012. sample consists 4,174 teenagers (ages 12 18) covers 8.7% total school population. For model estimations, 8,348 observations used. It was found existence paths wide pavements significantly affect choice active transport. enters into specification assure unobserved variables should be implemented process. Willingness cycle has positive effect those alternatives negative car. Moreover, parents' level education use patterns habits influence development attitudes toward choice. results study provide insights policies campaigns may help next generation greener behavior.