Unidireccionalidad, promoción partidista y polarización. Actividad en Twitter de los candidatos a la presidencia del Gobierno de España en las elecciones generales de 2019

• DOI: 10.3145/epi.2022.mar.03
• Publication Date: 2022-03-15T19:40:48Z
• Authors: José Gamir-Ríos; Anastasia-Ioana Pop; Guillermo López-G...; Germán Llorca-Abad; Vicente Fenoll
• Keywords: Presidency; Microblogging

This paper analyzes the use of Twitter by candidates for presidency Government Spain five main parties at national level –PSOE, PP, Vox, Podemos, and Ciudadanos– during general elections campaigns held in April November 2019. The purpose this study is to determine strategies regarding microblogging network leaders, terms activity, interaction, fame, topics discursive development, as well their similarities differences. secondary objective evolution these both between two with respect previous elections. To end, research based on a content analysis methodology that studies quantitative, qualitative, elements. results reveal an uneven frequency updates, but similar its unidirectionality, scarce interaction other users predominance tweets own over retweets. dissemination people’s was used almost entirely promote candidate’s political party and, lesser extent, interact journalists. Dialog citizens always residual, retweets responses. utilitarian conception accompanied polarizing thematic selection, preponderance policy issues.