Comparative netnographic analysis of sharia hotel visitor reviews between tripadvisor and google review

• DOI: 10.31893/multirev.2024151
• Publication Date: 2024-04-29T03:27:12Z
• Authors: Azhar Alam; Ririn Tri Ratnasari; Muhammad Hanif Al...; Siti Mutmainah; Azhar Mufidah
• Keywords: Visitor pattern

Halal tourism is experiencing rapid development, driven by the demand of Muslim tourists. One which in Sharia hotel industry. Few studies compare reviews visitors among review platforms. This study used a netnographic comparative method to identify and obtain comparisons visitor hotels on TripAdvisor Google Review. Comparison are compiled based positive negative felt Indonesia. A total 427 3076 Review 9 Indonesia were analyzed using grounded theory. facilities (32.15%) became most dominant At same time, showed different results, made cleanliness, tidiness, comfort (25.61%) with highest percentage. However, (57.40%) (53.70%) have similarities highlighting inadequate as reviews. The results this beneficial for government managers improving quality competitive strategies. one initiators netnography two platforms Islamic