City Marketing: Dimensões importantes para uma Cidade de Bem viver

• DOI: 10.32358/rpd.2015.v1.107
• Publication Date: 2018-11-28T00:46:41Z
• Authors: Simone Beatriz Nu...; Lurdes Marlene Se...
• Keywords: 0502 economics and business; 05 social sciences; 11. Sustainability

This article aims to present the results of exploratory research focused on identifying factors that people prioritize when choosing a city of good living. Cities are given in the beginning of the flowering of civilization, with the first urban settlements. Being city carry a status although urban acquires different meanings attached to the imagination of its inhabitants. The city is a space created by man that gives you a number of benefits in many ways: economic, social and feelings of urban living. Thus, governs the movement of cities of the good life. In this context that leads this research, using as a means of data collection in the survey method. The results identify attributes valued by segments of society identified in different forms of roles, namely: residents, students, workers, investors and visitors. The papers sometimes the unitary dimension in other multipurpose point so interesting ambitions of citizens to define their priorities.