Factors affecting the choice and consumption of fruits by customers at supermarkets in Ho Chi Minh City

• DOI: 10.32508/stdj.v18i3.860
• Publication Date: 2018-10-23T09:24:09Z
• Authors: Kha Duc Do; Trang Thi Huyen N...; Tuan Anh Nguyen
• Keywords: Ho chi minh; Consumption

This paper aims to answer whether there is a difference in the choice and consumption of domestic imported fruits at supermarkets Ho Chi Minh city if yes, it can be measured. To these questions, we employ structural equation model (SEM) with four variables, including product quality feature, brand, price, personal behavior consumers. The subsequently checked using confirmatory factor analysis (CFA). Data obtained from surveys on fruit consumers HCMC’s conducted October December, 2013. Conclusions suggestions are also offered paper.