A Study of the Relevance between Service Design and Consumer-Perceived Value Based On Social Marketing in Cultural and Creative Industry

• DOI: 10.33788/rcis.72.11
• Publication Date: 2021-03-18T09:09:48Z
• Authors: Wu YAN; Ren LEI
• Keywords: Value (mathematics)

Due to the democratization and liberalization of national policies, which have promoted global economic development, coupled with advances in information technology, dramatic changes occurred development. Among them, cultural flows far-reaching wide-ranging impacts on countries worldwide. The interactive relationship between culture economy has enabled industry grow rapidly. As structure people's lifestyles ideologies changed, development design expertise also transformed from tangible objects intangible world. Additionally, advent society, emphasis gradually been placed design, experience service design. Intangible may become an important source innovation core competitiveness future corporate value. research object this study is average consumer Fujian Province, China. Questionnaires were issued collected by email. A total 400 questionnaires sent out, 314 valid returned; thus, recovery rate was 79%. findings include following. (1) Social marketing significantly positively affects (2) Service consumer-perceived (3) Based these results, recommendations are made expectation helping creative industries turn toward sustainable