Borderline Pathological Celebrity Worship and Impulsive Buying Intent: Mediating and Moderating Roles of Empathy and Gender

• DOI: 10.3389/fpsyg.2022.823478
• Publication Date: 2022-05-12T14:08:56Z
• Authors: Outong Chen; Xiaojing Zhao; Dongxing Ding; Yifan Zhang; Hongbo Zhou; Ranran Liu
• Keywords: Worship

The present study constructed a moderated mediation model to examine whether borderline pathological celebrity worship may be associated with higher levels of impulsive buying intent. mediating role empathy and the moderating gender were also examined. A total 1,319 participants recruited from college through campus network. results indicated that (1) could positively predict individuals’ intent; (2) predictive effect on intent mediated by empathy; (3) Specifically, relatively found among men. However, this was less significant women. Conclusion contribute previous findings demonstrating affect Moreover, revealed.