Fostering Hotel-Employee Creativity Through Micro-Level Corporate Social Responsibility: A Social Identity Theory Perspective

• DOI: 10.3389/fpsyg.2022.853125
• Publication Date: 2022-04-27T09:34:57Z
• Authors: Naveed Ahmad; Zia Ullah; Esra AlDhaen; Heesup Han; Luis Araya-Castillo; Antonio Ariza-Montes
• Keywords: Hospitality; Rivalry

Due to globalization, a dynamic business environment, and stiff rivalry, the importance of employee creativity (EC) has increased in current era more than ever before. The hotel sector no exception, rather need for is high this because most hotels operate ways that are easy imitate. Recently, researchers have paid attention micro-level corporate social responsibility (ML-CSR) linked it achieve different employee-related outcomes such as EC. However, above relationship was less explored hospitality context. To bridge gap, analysis aims investigate ML-CSR EC with mediating effect work engagement (WE) developing country. study also attempts extend boundary identity theory collectivistic culture explain link between data were collected from employees (n = 461) analyzed help structural equation modeling. findings validated positively influenced EC, WE mediated relationship. offers contributions field which discussed detail.