How do aesthetics and tourist involvement influence cultural identity in heritage tourism? The mediating role of mental experience

• DOI: 10.3389/fpsyg.2022.990030
• Publication Date: 2022-10-28T10:03:15Z
• Authors: Wei Yang; Qiuxia Chen; Xiaoting Huang; Mei Xie; Qiuqi Guo
• Keywords: Heritage Tourism

As heritage is the precious treasure of human society, also carries genes culture. It vital importance to effectively develop tourism resources and explore mechanisms that influence tourists' cultural identity. This study has integrated stimulus-organism-response (SOR) framework with attitude-behavior-context (ABC) theory construct a hypothetical model aesthetics, tourist involvement, mental experience, identity so as figure out their relationships. The questionnaires were collected investigate impact paths between structural equation was used examine relationship main findings include: (1) positive aesthetics driving experience significant; (2) involvement on (3) not significant, but mediates in tourism. provides new research perspective for tourists practical implications government culture sectors propagandize destination managers better manage sites.