Challenge or Hindrance? The Dual Impact of Algorithmic Control on Gig Workers’ Prosocial Service Behaviors

• DOI: 10.3390/bs14060497
• Publication Date: 2024-06-14T07:52:53Z
• Authors: Xuedong Liang; Wanting Fu; Peng Luo; Yanda Huo
• Keywords: Prosocial Behavior

Algorithmic technological progress presents both opportunities and challenges for organizational management. The success of online labor platforms hinges on algorithmic control, making it imperative to explore how this control affects gig workers’ prosocial service behaviors. Drawing from affective event theory, our study delves into the factors influencing behaviors in platform setting. We utilize challenge–hindrance appraisal framework highlight pivotal role control. To rigorously test hypotheses, we gathered empirical data an questionnaire survey 660 workers. Our results indicate that challenge appraisals hindrance regard algorithm have a nuanced dual impact This relationship is clarified by mediating function work engagement. A can positively influence However, negatively Interestingly, workplace interpersonal capitalization boosts effect employees’ does not mitigate adverse effects such has multiple theoretical implications, also provides valuable practical insights