Determinants and the Moderating Effects of Individual Characteristics on Autonomous Vehicle Adoption in China

• DOI: 10.3390/ijerph20010043
• Publication Date: 2022-12-21T07:31:33Z
• Authors: Tianpei Tang; Xiwei Wang; Jianbing Wu; Meining Yuan; Yuntao Guo; Xunqian Xu
• Keywords: Popularity; Risk Perception

Along with the increasing popularity of autonomous vehicles (AVs), urban livability and public health will be enhanced due to ecofriendly issues: alleviated traffic congestion, lower car ownership, reduced transport emissions. However, some emerging issues, including safety, trust, privacy, reliability, underdeveloped legislation, liability, may deter user intentions adopt an AV. This study introduces extensive factor, playfulness, into technology acceptance model (TAM) quantify impacts psychological factors (perceived usefulness, perceived ease use, playfulness) on AV adoption intention. proposes four AV-related policy measures (financial incentivization, information dissemination, convenience, legal normalization) examines how motivate users facilitate safety. Furthermore, this investigated moderating effects demographic relationships between independent variables Two models were proposed estimated using a total 1831 survey responses in China. The psychology-related policy-related explained 62.2% 33.6% variance intention, respectively. results suggest that playfulness (β = 0.524, p < 0.001) dissemination 0.348, are most important influencing In addition, (gender, education, income, number private cars owned by family, types cities) can moderate These insights employed design more cost-effective policies strategies for subgroups population maximize