Encouraging Organic Food Consumption through Visualization of Personal Shopping Data

• DOI: 10.3390/su12093599
• Publication Date: 2020-04-29T17:23:45Z
• Authors: Cecilia Katzeff; Rebecka Milestad; Jorge Luis Zapico; Ulrica Bohné
• Keywords: Consumption

Although food retailers have embraced organic certified products as a way to reduce their environmental loading, sales only make up small proportion of total worldwide. Most consumers positive attitudes towards food, but are not reflected in behaviour. This article addresses consumers’ attitude–behaviour gap regarding purchase and reports on how visualization personal shopping data may encourage them buy more food. Through the design tool, EcoPanel, through an empirical study its use, we provide evidence potential tool promote sustainable practices. Of 65 users that tested EcoPanel for five months, in-depth interviews were made with nine these. The test increased by 23%. informants used reflect behaviour increase shopping. We conclude purchases stimulates critical reflection formation new implies using available customers. In this way, these decrease impact.