The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

• DOI: 10.3390/su13168889
• Publication Date: 2021-08-09T13:03:53Z
• Authors: Vo Viet Hung; Sandeep Kumar Dey; Zuzana Vaculcikova; Le Trieu Hoang Anh
• Keywords: Destination Image; Moderation; Empirical Research

This research focuses on the impact of tourist experience relationship among destination image, motivation, and satisfaction loyalty by examining theoretical empirical evidence causal between constructs. A model was proposed, in which nine hypotheses were developed, data collected from Hue city, is a major Vietnam. total 204 questionnaires returned, analyzed using PLS-SEM. The moderating effect this article. proposed conceptual tested, results reveal significant two constructs to (destination image satisfaction). Furthermore, findings support model: directly influenced loyalty, play an important role as moderator motivation loyalty.