Water Sport Tourists’ Hesitation in Decision-Making during the COVID-19 Pandemic: The Moderating Effect of Destination Image

• DOI: 10.3390/su14084414
• Publication Date: 2022-04-08T02:23:23Z
• Authors: Jeongmyeong Song; Myungkyu Jung; Kwangho Park; Ho Yeol Yu
• Keywords: Bootstrapping (finance); Pandemic; Destination Image; Macro

Understanding the effect of risk factors on tourists’ hesitation in choosing a destination is vital for successful management tourism, especially pandemic era. Based protection motivation theory, this study investigated impact sport perceived associated with COVID-19 their to choose tourist context water tourism. Further, we examined whether relationship changes according levels image. Data from survey tourists (n = 312) were analyzed using structural equation modeling and Hayes PROCESS macro bootstrapping procedures. Findings research empirically demonstrated that influence destination. Furthermore, moderating image influences risks was identified. The study’s theoretical practical contributions tourism literature are also discussed.