Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance

• DOI: 10.3390/su70811345
• Publication Date: 2015-08-20T14:16:28Z
• Authors: Sanghoon Lee; Eunil Park; Sang Kwon; Angel Del Pobil
• Keywords: Technology Acceptance Model; Customer Satisfaction

The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants the success service providers. Accordingly, practitioners researchers investigated effects providers’ CSR on behavioral intention to use a particular service. Based importance these concepts, current study integrates subjective dimensions with technology acceptance model (TAM) explore whether efforts mobile telecommunication services providers their customers significant We apply structural equation modeling find that two factors from TAM (i.e., usefulness ease use) well economic, social, environmental are significantly related customer attitude satisfaction. Moreover, our results show there positive relationships between service, satisfaction intention. Practical theoretical implications along notable limitations presented.