An Empirical Evaluation of a Generative Artificial Intelligence Technology Adoption Model from Entrepreneurs’ Perspectives

• DOI: 10.3390/systems12030103
• Publication Date: 2024-03-19T08:36:31Z
• Authors: Varun Gupta
• Keywords: Generative model; Empirical Research

Technologies, such as Chat Generative Pre-Trained Transformer (ChatGPT), are prime examples of Artificial Intelligence (AI), which is a constantly evolving area. SMEs, particularly startups, can obtain competitive edge, innovate their business models, gain value, and undergo digital transformation by implementing these technologies. Continuous but gradual experimentation with technologies the foundation for adoption. The experience that comes from trying new help entrepreneurs adopt more strategically experiment them. urgent need an in-depth investigation highlighted paucity previous research on ChatGPT uptake in startup context, entrepreneurial perspective. objective this study to empirically validate AI technology adoption model establish direction strength correlations among factors perspectives entrepreneurs. data collected 482 who exhibit great diversity genders, countries startups located, industries serve, age, educational levels, work entrepreneurs, length time have been market. Collected analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, results statistical examination relationships between model’s factors. indicate social influence, domain experience, familiarity, system quality, training support, interaction convenience, anthropomorphism impact pre-perception perception phase These motivate technology, thereby building perceptions its usefulness, perceived ease use, enjoyment, three turn affect emotions toward and, finally, switching intentions. Control variables like gender, attainment no appreciable effect intentions alternatives technology. Rather, factor running businesses shows itself be crucial one. practical implications other innovation ecosystem actors, including, instance, providers, libraries, policymakers. This enriches acceptance theory extends existing literature introducing stages specific entrepreneurship.