The Impact of Platform Information Sharing on Manufacturer’s Choice of Online Distribution Mode and Green Investment

• DOI: 10.3390/systems12040127
• Publication Date: 2024-04-08T07:11:33Z
• Authors: Leilei Jiao; Fumin Deng
• Keywords: Mode (computer interface); Information Sharing; Investment; Online and offline

In this study, we consider a dual-channel supply chain structure where manufacturer invests in green products and distributes them to green-conscious consumers through an offline retailer online platform. The has the flexibility choose sales via either wholesale mode or agency selling on platform channel. can obtain private information decide whether share it with manufacturer. This study investigates strategic interaction between manufacturer’s decision use platform’s strategy for sharing. Our analysis reveals that under price mode, is willing demand only when exhibits high investment efficiency. contrast, always shares regardless of level Nevertheless, discouraged from opting due higher commission rate. Interestingly, observe value sufficiently high, still tends prefer despite added cost fee. Additionally, benefits sharing conducted by Finally, our extended model indicates timing information-sharing decisions significant impact choice mode.