THE PREFERRED STYLES AND CHARACTERISTICS OF FASHION ATTIRE EMBRACED BY MALAYSIAN MUSLIMAH ICONS AND CELEBRITIES

• DOI: 10.35631/aijbes.619025
• Publication Date: 2024-05-16T02:37:36Z
• Authors: Zaleha Arshad; Asliza Aris; Zainuddin Md Nor; Arasinah Kamis; Sri Endah Wahyuni...; Kokom Kamariah; Adhi Kusumastuti; Farah Najwa Ahmad...

This study investigates the fashion preferences and attire choices of prominent Malaysian Muslimah icons celebrities. The aims to understand factors that shape their decisions broader impact these on societal trends while examining interplay between Islamic dress standards contemporary trends. Employing qualitative methods including in-depth interviews document analysis, research delves into shaping Key findings reveal a dynamic negotiation religious adherence, cultural expression, global influences. identifies themes such as significance modesty, economic considerations, public perception, comfort priorities influence international attire. concludes celebrities navigate nuanced balancing act, reconciling identity with ever-evolving landscape. Their reflect individual significantly trends, positioning them trendsetters in industry, bridging tradition modernity. illuminates complex context for this group paves way further exploration evolving landscape Malaysia.