Key Antecedents Influencing Intermediary Social Responsibility and Its Outcomes: Insights from a Transitional Economy

Conceptual model Exploratory research
DOI: 10.35649/kubr.2016.11.12.10 Publication Date: 2019-09-13T13:51:33Z
ABSTRACT
Purpose: The purpose of this study was to investigate and determine the key antecedents intermediary social responsibility (ISR) its outcomes. Design: conceptual framework designed through exploratory research design where structural relationships were shown with partial least squares equation modeling (PLS-SEM) smart PLS 3. Findings: result showed that self -interest is strongest predictor along consumer ethical aspect has moderate impact but societal environmental factors do not predict responsibility. Research Limitation/implication: theoretical contribution minimize knowledge gap by widening length existing literature related research. Intermediary would help build up nexus between corporate (CSR) (CNSR) which brings positive socio-economic development transitional economy. Originality: novelty it unexplored area commonly seen researched past researchers in country context.
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