IMPLEMENTASI CYBER PUBLIC RELATIONS BADAN PERENCANAAN PEMBANGUNAN DAERAH DAN PENELITIAN PENGEMBANGAN (BAPPEDALITBANG) KOTA SAMARINDA

• DOI: 10.35870/jimik.v4i3.314
• Publication Date: 2023-08-05T14:35:12Z
• Authors: Nur Amelia Oktaviany; Rina Juwita
• Keywords: Openness to experience

Cyber ​​Public Relations (CPR) is a recent innovation in public relations driven by advances Internet technology. PR used to use traditional mass media such as television, newspapers and radio communicate with the public. However, over time, many companies agencies have switched using an advertising vehicle. This study aims understand improve reputation of Bappedalitban Kota Samarinda CPR practices. The research methods are descriptive qualitative, collecting data through observations interviews. Three informants were selected based on certain criteria. Data Analysis Using Interactive Techniques Mathew B. Miles Michael Huberman. results show that Bappedaritvan Samarinda's practice includes her four components CPR. First, fact-finding shows website social usage still suboptimal there no department dedicated it. Secondly, plan will be carried out actively disseminating activities Bape Dalit Ban City its media. Thirdly, communication his accounts Instagram, Facebook, Twitter, Youtube, Tiktok, etc., but he uses them, since majority users parents. Only Instagram Facebook are. While only lists phone numbers interaction feature, DM comment features. Fourth, assessments conducted response team every 3 months, 6 months 1 year. Government issues awards for openness information activity. implementation expected Samarinda.