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The effect of mortality salience on consumers' preference for experiential purchases and its mechanism

Salience (neuroscience) Mortality Salience
DOI: 10.3724/sp.j.1041.2023.00301 Publication Date: 2022-11-10T03:58:13Z
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AUTHORS (5)
Bin LI
Qin ZHU
Ruwan HE
Aimei LI
Haiying WEI
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