The Mechanism of “Big Data” Impact on Consumer Behavior

• DOI: 10.4236/ajibm.2014.41008
• Publication Date: 2014-01-23T03:31:08Z
• Authors: Zilong Fang; Pengju Li
• Keywords: 0202 electrical engineering, electronic engineering, information engineering; 02 engineering and technology; 12. Responsible consumption

The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.