LUXURY BRANDS- A MYSTERY TO DISPEL

• DOI: 10.46609/ijsser.2023.v08i05.019
• Publication Date: 2023-06-21T11:20:13Z
• Authors: Riya Gupta

Brands associated with prestige, high quality, high prices and exclusivity. It is to understand the making of a luxury brand better. Producing learnings a business can adopt from this research to level up and how to have a command on the market. Providing a deeper analysis on how and why the consumer is too blindly attracted to these exemptions, defying the assumption of a rational consumer. Through case studies and testimonials of experts and brands giving a deeper insight to reach a valid conclusion being Luxury brands sell more than simply goods; they provide a sense of belonging. With the rate at which this sector is expanding it is certain that it will be the most prevailing sector for the next twenty years.