Modeling the Influence of Cultural Graphics on Urban Perception in Qinzhou City: A Structural Equation Approach

• DOI: 10.47405/mjssh.v10i2.3171
• Publication Date: 2025-02-28T05:30:35Z
• Authors: Chunli Zhang; Rainal Hidayat Bi...; Rusmawati Binti G...

This research examines the crucial requirement to incorporate cultural aspects into urban design, especially in Qinzhou, China's smaller environment, by studying graphics' impact on perceptibility. The study influence perception how and social identity results changes while personal values beliefs media consumption serve as intervening factors. Data collection involved 425 valid responses Qinzhou City through a quantitative which allowed Structural Equation Modeling (SEM) analyze relationships. evaluation reveals graphics create substantial effects direct pathways well indirect routes powered consumption. Urban planning authorities need make an integral part of city development develop stronger identities community attachments. planners should encourage integration protect heritage elements fulfilling contemporary requirements, will generate more inclusive public spaces.