The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG (Fast moving consumer goods) sector in Hanoi city

• DOI: 10.47742/ijbssr.v3n4p3
• Publication Date: 2022-04-29T19:54:12Z
• Authors: Pham Van Tuan, PhD; Nguyen Minh Ha; Bui Duy Hiep; Nguyen Quang Huy; Tran Thi Ngoc Mai; Pham Mai Phuong
• Keywords: Vietnamese; Risk Perception; Sample (material); Fast-moving consumer goods; Information Quality

In recent times, the Vietnamese e-commerce market is in a period of strong development, addition, to sharp increase people’s demands join platforms after epidemic. The research group started with an overview study, then hypotheses and models were proposed. After conducting preliminary qualitative quantitative adjust appropriate scales, created questionnaire collected data online forms sample size 350. Next, was entered into software for SEM analysis. results study indicate that quality platform has indirect impact on purchase intention through positive trust negative perceived risk. Attitudes towards information, trust, risk, usefulness have direct influences intention. Attitude effects intention, while risk harms relatively strongly influenced by usefulness. Perceived attitude information little influence Finally, team proposes some solutions businesses consumers platforms.