Architectures of Virtual Decision-Making: The Emergence of Gender Discrimination on a Crowdfunding Website

• DOI: 10.48550/arxiv.1406.7550
• Publication Date: 2014-01-01
• Authors: Jason Pilny Radford
• Keywords: Relevance; Priming (agriculture); Position (finance)

The increasing relevance of Internet-based markets requires a sustained investigation into the relationship between design and user behavior. This research begins within sociology quantification to investigate impacts basic decisions on behavior individual success widely used crowdfunding website. study looks at one common feature, publishing recipients' sex, probability receiving funding. Following in gender, these effects are defined along individual, behavioral, structural dimensions. results reveal that before teachers' sex was published, gender discrimination weak inconsistent. However, afterward increases by an order magnitude becomes systematized. Contrary expectation, donors did not discriminate category, but position kinds language they used. Implications for discrimination, priming, online discussed.