Organizational Culture, Internal Marketing, and Perceived Organizational Support in Portuguese Higher Education Institutions

• DOI: 10.5093/jwop2018a5
• Publication Date: 2018-03-26T07:43:28Z
• Authors: Joana Vieira-dos ...; Gabriela Gonçalves
• Keywords: Performance; Empleados,  Organizational culture; Employees,  Employee Behavior; Apoyo organizacional percibido; Affective Commitment; Models; Orientation; Instituciones de educació Cultura organizacional; 0502 economics and business; Burnout; Psychology; Higher education institutions.; n superior.; Psychological Contract; Job-Satisfaction; Perceived organizational support,  Marketing interno,  Employees; Predictors; Higher education institutions; 4. Education; 05 social sciences; Internal marketing,  Perceived organizational support; BF1-990; Internal marketing; Perspective; Empleados; Apoyo organizacional percibido,  Instituciones de educación superior; Marketing interno; Organizational culture,&nbsp

Abstract: Changes imposed on public higher education institutions try to adopt some management practices in public organizations. In this study, we intend to understand how organizational culture (support, innovation, goals, rules) and internal marketing can contribute to the organizational support of employees of higher education institutions. The study was developed with a sample of 635 employees. The results show that organizational culture and internal marketing contribute to the explanation of perceived organizational support (POS). Then, through a structural equation model, it was possible to confirm the contribution of support culture and internal marketing to the explanation of POS. More studies are necessary taking students’ point of view into account. These results reveal the importance of the fact that organizations need to implement a culture of support and appropriate internal communication networks that allow employees to perceive social support.