Data literacies for the postdemographic social media self

• DOI: 10.5210/fm.v22i10.7307
• Publication Date: 2017-11-18T00:02:44Z
• Authors: Anthony McCosker
• Keywords: Interactivity; Performative utterance; Participatory Culture; Presentation (obstetrics); Visibility; Social media analytics

In a postdemographic world, characterized by the continuous production and calculation of social data in form likes, comments, shares, keywords, locations or hashtags, media platforms are designed with techniques market segmentation mind. “Datafication” challenges agency participatory practices traditional accounts presentation self use media. process, tension paradox arises between personal, curative performative character calculative design commercial usefulness apps. this paper I interrogate paradox, explore potential role metrics analytics for emergent literacies. By drawing together common self-oriented across dominant platforms, emphasizes targets around a) profile, b) activity, c) interactivity d) visibility, as step toward developing new