Impact of Supply Chain Management Practices and ICT on Competitive Advantage and MSME Performance

• DOI: 10.52434/jwe.v24i2.42329
• Publication Date: 2025-04-25T08:26:06Z
• Authors: Muhammad Hasan Ab...; Titik Kusmantini

MSMEs play an important role in the Indonesian economy, especially growing handicraft sector. However, many face challenges improving their competitive advantage and business performance. This study aims to analyze influence of supply chain management practices information communication technology on firm uses a quantitative approach by distributing questionnaires 109 sector Bantul Sleman Regency. Data analysis was conducted using SEM-AMOS see relationship between variables. The results showed that utilization have positive effect In addition, application is proven be able improve efficiency, which has impact increasing Competitive also acts as mediating factor strengthens chain, ICT, These findings confirm integration strategies with digital can help survive thrive amid market competition.