strategic sense making and value creation in smes

• DOI: 10.5281/zenodo.3987664
• Publication Date: 2020-08-17
• Authors: Hamid Reza Yazdani; Morteza Soltani; Asadullah Kordnaeij; Bahman Hajipour; Sonia Sarrami

ABSTRACT The present study aims to investigate the strategic sense-making effect as a sustainable advantage for improving value creation in SMEs. This research is descriptive and uses the survey method. To collect the data it was used field and data documentation. For data analysis, the Pearson torque correlation coefficient statistical tests and multivariate linear regression analysis were used simultaneously, and the secondary structural equation model was also used. The research findings indicate that there is a positive and significant relationship between the ability of strategic meaning and value creation of SMEs.