The role of corporate social responsibility campaign on the charitable behaviour of the society: case study of Coca–Cola company and Edhi Foundation in pakistani context

• DOI: 10.5281/zenodo.6835026
• Publication Date: 2020-04-08
• Authors: M. Mercedes Galán...; Clementina Galera...; Hina Yaqub Bhatti
• Keywords: Coca cola; Foundation (evidence); Coca

Our research work is focused on the “Bottle of Change” campaign, which was launched by Coca-Cola Company Pakistan in 2017 with the collaboration of the Edhi Foundation. The main objective of this campaign was to collect donations for the Edhi Foundation every month of Ramazan. All over Pakistan’s people gave the positive response of the “Bottle of Change” campaign. Thus, this campaign has also been repeated in 2018 and 2019.