Analysis of Tourism Public Relations Strategies from A Cross - Cultural Perspective

• DOI: 10.53469/jsshl.2024.07(04).01
• Publication Date: 2024-08-29T12:27:36Z
• Authors: Xiaowei Zhang; Rui Jiang

This paper aims to explore tourism public relationship strategies from a cross-cultural perspective, analyzing their importance, current application status, and faced challenges in the context of globalization, proposing corresponding coping strategies. By reviewing theories communication, an analytical framework for perspective is constructed. On this basis, combination quantitative qualitative research methods used conduct empirical on typical tourist destinations, evaluating effect communication relationship. The study finds that barriers due cultural differences difficulty shaping image destinations are major challenges. To end, proposes such as enhancing skills, innovating dissemination relationship, strengthening branding destinations. Finally, main findings contributions summarized, future directions prospected.