Relationships among the Country Image, Product Image and Purchase Intention

• DOI: 10.5392/jkca.2010.10.12.267
• Publication Date: 2011-04-04T05:07:05Z
• Authors: Jian-Yong Xiong; Yan-Yan Wu; Won-Kyum Kim
• Keywords: 0502 economics and business; 05 social sciences

This study is about to reveal the connections and the importance of China`s country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country`s national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country`s product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China`s product image increase. In summary, consumers` purchase intention can obtain the best positive result, when a country`s national image is set as the core factor, which combines and improves concurrently with one`s product image.