E-Commerce Industry: A Comprehensive Analysis of its Competitive Advantages

• DOI: 10.54097/hbem.v15i.9322
• Publication Date: 2023-07-17T02:33:48Z
• Authors: Boying Niu; Jiayi Zhao
• Keywords: Leverage (statistics); Value proposition

This paper confirms the importance of e-commerce by analyzing definition and historical development e-commerce. It also emphasizes cybersecurity trust in online transactions for Through analysis Porter's five forces model, it is concluded that market does have great potential because obvious advantages compared with traditional commerce but has high competition due to low barrier entry. In addition, this analyzes companies including SHEIN, Cainiao, Xiaohongshu, Taobao, TikTok, summarizes already existing comparative companies, namely convenience, digital information, logistic network, marketing, information tracking. The final conclusion want enter e-commerce, a good opportunity, very significant identify pain points develop their own differentiation. suggests should leverage while addressing developing unique value proposition succeed fast-growing market.