An analysis on the Relationship between Diversified Product Lines and Brand Loyalty in the Ice Cream Industry —— Taking Dairy Queen Ice Cream China Company as an Example

• DOI: 10.54097/xmz03425
• Publication Date: 2024-12-27T01:03:29Z
• Authors: Yanyan Chen; Haotian Qian; Yu Zhu
• Keywords: Ice cream; Queen (butterfly); Brand Loyalty

This article takes Dairy Queen (DQ) Ice Cream China Company as a highly representative sample, cleverly using combination of case analysis and empirical research to explore the relationship between diversified product lines brand loyalty in ice cream industry depth comprehensively. Firstly, paper elaborated on development background detail from long river history, has evolving ancient Western legend period constantly undergoing changes over years. However DQ currently faces many severe challenges. At market level, phenomenon store closures is often seen, which reflects difficulties they face fierce competition. Competitors are emerging like mushrooms after rain, putting under enormous external pressure. After in-depth trends competitive landscape, it clearly found that problems multiple key areas tremendous In terms quality, DO can no longer fully meet increasingly high quality requirements consumers. service process, efficiency its services need be improved.