Conversational Interaction Design for shopping apps: Situational awareness theory

• DOI: 10.54941/ahfe1002918
• Publication Date: 2023-02-05T01:34:15Z
• Authors: Fusheng Jia; Xinyu Chen; Renke He
• Keywords: Situational ethics; Dialog system; Interaction Design

Conversational interaction is crucial to the development of e-commerce. In order meet needs users, more and enterprises begin build chatbots based on conversational interaction. are becoming popular, gradually preferred way for users communicate with enterprises. Chatbots can provide personalized experience high-quality services. However, there no complete systematic design principle guide its new interface Many designers have borrowed methods social chat software their design, which lack pertinence difficult ensure rationality The academic research shopping behavior relatively few. Even Taobao APP, frequently used at present, has not formed a good user in How improve an urgent topic. From perspective experience, mode, information expression thinking mode displayed by should conform characteristics users. pay special attention addition technical competition. shortcomings e-commerce sites major obstacle growth companies' online businesses, lot distrust among such technologies. With disappearance structure formality session, difficulty maintaining increases system loses control human-computer experience. most studies, focus usability interactions ability identify queries.This paper mainly discusses application context awareness theory proposes process APP model KANO-AHP model, explores summarizes experience-oriented strategy obtaining qualitatively quantitatively. On basis theory, user's demand set four dimensions vision, interaction, function emotion obtained from three aspects factors, product factors environmental factors. KANO screen classify set. hierarchical interactive obtained. Then combined analytic hierarchy (AHP) calculate weight each importance, finally put forward strategy. Based situation perception analyze needs, strategies suggestions proposed visual functional emotional particular, some as personality characteristics, high-context conversation mechanism same feedback satisfaction APP. this only conducts in-depth side obtains various principles shopping, it usually transaction between merchants subsequent be carried out combination merchants, so balance terms