The association between healthcare staff personal branding and patients’ perceived service quality: An evidence based research of the healthcare sector in Pakistan

• DOI: 10.55065/intraders.1131331
• Publication Date: 2022-10-27T19:43:12Z
• Authors: Hina ZAHOOR; Nasir MUSTAFA
• Keywords: Personal branding;perceived service quality;health sector;Radiologists; İşletme; 0502 economics and business; 05 social sciences; Business Administration; 3. Good health

Personal branding has become an important notion in health care management literature the current era. The healthcare staff should be recognized as members of team who provide quality to patients. present research examines impact personal radiologists on perceived service placing particular emphasis sector Pakistan. A convenience sampling method was used. variables are communication, behaviour and appearance Perceived Service responsiveness reliability. results study indicate that Communication is significantly correlated Behaviour while finding affirms significance one crucial components improving by units.