DIGITAL TRANSFORMATION OF INTERNATIONAL TRADE IN THE CONTEXT OF GLOBAL COMPETITION: TECHNOLOGICAL INNOVATIONS AND INVESTMENT PRIORITIES

• DOI: 10.55643/fcaptp.6.53.2023.4241
• Publication Date: 2023-12-30T22:42:37Z
• Authors: Alla Shlapak; Olha Yatsenko; Oksana Ivashchenko; Nataliya Zarytska; Valeriia Osadchuk
• Keywords: Investment

In today's world, globalization and digital technologies are significantly transforming the landscape of international trade. Digital transformation has become a critical aspect that determines competitiveness countries businesses in arena. The study aims to identify impact digitalization trade on economic development their based technological innovations determine future global competition at country company levels, affect processes, justify investment priorities support Ukraine.The analyzes countries, which is caused by divide between developed least (LDCs). Developed characterized Internet coverage access more than 90%, as opposed LDCs, where corresponding figure less 20%. Given current conditions Internet, latter group not able be fully involved e-commerce cross-border products. An additional barrier developing commerce certain regions world need for legislation various issues.The war Ukraine market determined: declined 12 times 2022 compared pre-war period began recover gradually 2023. expected almost end 2023 or early 2024. main challenge will expand scope existing free agreements cover services, e-commerce, investment. should significant player several markets services products, given availability an updated regulatory framework these issues. E-commerce grow rapidly after Ukraine.