Application of Data Analytics in Automobile Manufacturing-- Evidence from Existing Literature

• DOI: 10.56028/aetr.5.1.428.2023
• Publication Date: 2023-05-19T08:27:56Z
• Authors: Zihao Wang
• Keywords: Business analytics; Manufacturing

The auto manufacturing industry is one of the most dynamic business industries and extremely competitive. Since technology-intensive as well competition-intensive, making data-based decisions has become an important part to make right strategies achieve competitive advantage. Across process, human resources, function sales marketing, product design, support services use data analytics extract useful insights from immense amount on customers, employees, market trends. However, new technologies in automotive still not addressed industry-based research works literature. Analysis old growing techniques, this article proposes that applications more advanced analytics, such reinforced learning, deep cognitive will play role future driverless cars a reality.