A Study on Correlation among Viewers by Medium based on KBS PIE-TV Index

• DOI: 10.7236/ijasc.2017.6.4.2
• Publication Date: 2017-12-01
• Authors: Jongsoo Lee; Alaric Hamacher; Soonchul Kwon; Seung‐Hyun Lee

In order to respond the ever-changing media environments in era of smart and mobile technology, KBS has introduced partially applied PIE-TV PIE-nonTV modes that monitor average number viewers among national population group by means sample household extraction method which is a traditional way rating investigation. This study analyzes correlation between premiere, re-air broadcasting, MPP channel programs OTT-based VOD reference data extracted from survey results. conducted for 3 months June August 2017 measure Index, based on above-mentioned was analyzed with classified entertainment, drama, cultural programs. For analysis, SPSS (Ver. 18.0 Window, Inc, Chicago, IL, USA) utilized. It assumed when p<0.05 confidence interval 95%, statistically significance would be secured. Among 30 subjects simple parameter determined Person coefficient non-parameter Spearman coefficient. Analysis results are as below: ① As premier larger, larger accordingly. ② entertainment drama programs, broadcasting decreased expected this statistical can utilized strategic planning lineups including terrestrial TV cable TV, etc.