Social Media in Marketing and PR

• DOI: 10.7251/jit1102113s
• Publication Date: 2017-11-14T12:48:55Z
• Authors: Velimir Štavljanin; Vinka Filipović; Milica Kostić-Sta...
• Keywords: 0502 economics and business; 05 social sciences

Social media as a new communication channel has managed to radicalize the way companies communicate with consumers and other stakeholders. Companies that are not on time engaged in social media weaken its ability for competitive struggle. In this paper we present possibilities of different types of social media in relation to marketing and public relations. Also, the paper will give specific recommendations for the use of social media in mark eting and public relations.