The Conceptual Model of a SNS Platform for Co-creation

• DOI: 10.9723/jksiis.2012.17.3.095
• Publication Date: 2013-05-10T03:44:57Z
• Authors: Soon-Goo Hong; Hyun-Jong Kim; Hyung-Rim Choi
• Keywords: 0502 economics and business; 05 social sciences

The companies have employed SNS for marketing, promotion, and customer relationship management. The SNS is a good tool to collect customers` opinions and to collaborate with internal and external employees, however, the function of SNS are limited in implementing a co-creation. Therefore, the purpose of this research is to suggest a SNS platform for co-creation that creates a corporate`s values with customers. For this purpose, the limitations of SNS are defined and the new platform of the SNS is suggested. The proposed platform has 3 modules including integration of applications, cloud services, and integration to applications operated by companies. With a scenario method the suggested platform was validated. This is one of pioneer studies in co-creation.