Corporate Social Responsibility for a Sustainable Business

• DOI: 10.11634/216825851403389
• Publication Date: 2013-12-28
• Authors: Waseem Bahadur; Omar Waqqas
• Keywords: Triple Bottom Line; Corporate sustainability; Creating shared value; Sustainable Business; Corporate security; Obligation; Corporate communication

Over the years businesses have adopted new dimensions that included corporate social responsibility, governance, service dominant logic and sustainable business. Earlier it was argued only obligation of an organization is to provide financial benefits its stakeholders neglected societal well being part responsibility organizations. The other very important aspect which ever taken for granted given due importance ecology. notion a ‘business case’ sustainability has increasingly been used by sector, environmental organizations many others seek justification strategies No business can survive longer disintegrating itself from these practices. So become need hour understand terms incorporate them in culture, be responsible citizenship today’s world. This article will study (CSR) theoretical perspective with focus on triple bottom line (TBL) economic, aspects. Triple base studying CSR TBL highlighted towards conducting businesses. future determined value may provided customers