A5037516995- Consumer Market Behavior and Pricing
- Digital Platforms and Economics
- Merger and Competition Analysis
- Decision-Making and Behavioral Economics
- Experimental Behavioral Economics Studies
- Economic and Environmental Valuation
- Auction Theory and Applications
- Supply Chain and Inventory Management
- Energy Efficiency and Management
- Environmental Impact and Sustainability
- Sports Analytics and Performance
- Consumer Retail Behavior Studies
- Leaf Properties and Growth Measurement
- Mechanics and Biomechanics Studies
- Sports Performance and Training
- Horticultural and Viticultural Research
- Pharmaceutical Economics and Policy
- Pharmaceutical industry and healthcare
- Botanical Research and Applications
- Media Influence and Politics
- Building Energy and Comfort Optimization
- Technology Adoption and User Behaviour
- Sports Dynamics and Biomechanics
- Digital Marketing and Social Media
- ICT Impact and Policies
University of Colorado Boulder
2006-2024
University of California, Davis
2018-2024
Cheung Kong Graduate School of Business
2013
University of Colorado System
2005
Paid placement, where advertisers bid payments to a search engine have their products displayed prominently among the results of keyword search, has emerged as predominant form advertising on Internet. This article studies model product differentiation in which auction advertisement positions is embedded market game consumer search. In equilibrium, more relevant sellers for given and paid placement by reveals information about relevance products. efficient sequential consumers increases...
When demand is uncertain, manufacturers and retailers often have private information on future demand, such asymmetry impacts strategic interaction in distribution channels. In this paper, we investigate a channel consisting of manufacturer downstream retailer facing product market characterized by short life, uncertain price rigidity. Assuming the firms asymmetric about volatility, examine potential benefits sharing contracts that facilitate cooperation. We conclude under wholesale regime,...
Products such as Nike running shoes, Gillette razors, and Gatorade sports drink serve the standard against which consumers evaluate other members of category. Empirical evidence suggests that care about not only consumption utility derived from a product, but also gain–loss in comparison to reference product This paper examines how reference-dependent affects price competition horizontally differentiated market where consumers’ tastes are diverse. When consumer valuations low, is priced...
Paid placement, where advertisers bid payments to a search engine have their products appear next keyword results, has emerged as predominant form of advertising on the Internet. This paper studies product-differentiation model consumers are initially uncertain about desirability and valuation for different sellers' products, can learn seller's product through costly search. In equilibrium, seller bids more placement when his is relevant given keyword, paid sellers by reveals information...
In many product categories, consumer tastes are diverse, and firms use finely targeted advertising to inform consumers about their products. This article proposes a model of informative that allows for diverse multiple competing firms. Using this framework, the authors analyze how diversity in consumers’ tastes, advertising, improvements technology may influence prices. First, can lead lower prices if valuations high. However, low, higher Second, when high, price increases with greater...
Consumers cannot purchase a prescription drug without from physician, yet many drugs are promoted to consumers with the help of direct-to-consumer (DTC) advertising. In this paper, we propose and test competitive model DTC We find that brand specificity advertising can have an inverted U-shaped relationship detailing, advertising, profits. Furthermore, increase in cross-price sensitivity between competing is not always detrimental firm A laboratory lends qualitative support some our...
Technology is making it easier for firms to track consumers’ purchase history and leverage the information when setting prices. This article explores practice of behavior-based pricing (BBP) in a horizontally differentiated market where taste diverse consideration set limited. The analysis identifies novel mechanism that can help earn more profits with BBP than without it. Prior research shows intensifies price competition new consumers. authors show if consumer valuation low, lower expand...
In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination manufacturer may choose price-beating, price-matching, or no guarantee.
When we think of colas, Coca-Cola first comes to mind. Products such as Cola-Cola, Tide laundry detergent, and Chapstick lip balm are the prototypical products in their respective categories. For more than three decades, research consumer psychology has accumulated evidence on how prototypicality influences memory, shapes composition consideration set, affects purchase decision. Yet there is no it changes competitive behavior firms a horizontally differentiated market. example, some priced...
The e-marketplace has emerged as an important electronic shopping environment that, according to a recent Forrester Research report, may evolve into dominant force in Internet marketing. We investigate with online stores offering competing products. find that featuring is associated price premium and serves mechanism mitigate competition among stores. In essence, facilitates convenience-price trade-off. Those consumers who the cost of searching outweighs benefit lower expected shop at...
Confirmation bias, a well‐established behavioral anomaly, asserts that when product experience is ambiguous, it assimilated consistent with expectations set up by prior advertising. In this paper, we combine strategic model laboratory experiments to study the effects of consumers’ confirmation bias on firms’ advertising and pricing strategies its implications for profits. Our results suggest does not improve profits in short run. However, confers benefits products are frequently purchased...
Models with reference-dependent preferences suggest that agents exert considerable effort to avoid falling below a reference point and 'losing'. We provide visual statistical evidence player performances in the National Basketball Association (NBA) bunch at salient, normatively extraneous round numbers. Using data on nearly three million shot attempts precise (x, y) coordinates, we find players improve free throw accuracy attempt shots closer hoop when shooting for number. The results are...
Firms offer a variety of products to meet different customer needs. In many horizontally differentiated markets, prices are stable, and firms make infrequent adjustments their product lines. Although prior research focused on line design, we investigate how should allocate marketing effort when lines fixed. We propose simple model analyze marketing. Our exhibits flagship effect in which the firm’s optimal is concentrated, provided that ratio between consumer tastes dispersion convexity cost...
Societal Impact Statement Grapevine leaves are emblematic of the strong visual associations people make with plants. Leaf shape is immediately recognizable at a glance, and therefore, this used to distinguish grape varieties. In an era computationally enabled machine learning‐derived representations reality, we can revisit how view use shapes forms that plants display understand our relationship them. Using computational approaches combined time‐honored methods, predict theoretical possible,...
We present the conditions under which a prototypical product can be priced lower than nonprototypical when consumer valuations are moderately high.
Firms offer a variety of products to meet different customer needs. In many horizontally differentiated markets, prices are stable and firms make infrequent adjustments their product lines. While prior research focuses on line design, we investigate how should allocate marketing effort when lines fixed. We propose simple model analyze marketing. Our exhibits flagship-product effect in which the firm's optimal is concentrated, provided that ratio between consumer tastes dispersion convexity...
Manufacturers routinely rely on retailers to reach potential customers. Concurrently, they often offer low-price guarantees (LPGs) customers who purchase through their direct channel. That is, should consumers find a lower price from distribution partners, manufacturers promise match or even beat the price. Many manufacturers, such as Apple, Dell, Hewlett-Packard, Lenovo, and Goodyear, use price-matching (PMGs) against retailers. In online travel industry, price-beating (PBGs) are prevalent...