Understanding what the public thinks can guide how to target international agricultural and extension education interventions. Public opinion data also provide insights into natural resource industry communicates about emerging technologies practices. However, use of cellphones Internet have greatly reduced response rates antiquated methods collection research world must alter its approach in response. The nonprobability sampling techniques has increased dramatically past five years more...

The importance of valid and reliable data its collection is fundamental to empirical research; however, there remain inconsistent approaches creating robust scales capable capturing both data, particularly within international agricultural extension education contexts. Robust scale development consists five areas for validation: content, response process, internal structure, external consequential. purpose this guide was provide methodological recommendations improve rigor adoption a set...

Increasing the adoption of sustainable agricultural practices can help maintain sufficient food production while reducing its environmental impact. To ensure this adoption, it is important to assess research and training needs those helping farmers producers adopt practices. However, there a gap in literature related Western United States for agriculture. Needs assessments organizations, such as Sustainable Agriculture Research Education (SARE) program Cooperative Extension, address...

Water scarcity in the United States needs to be addressed with demand- and supply-side initiatives. Yet, water is often provided for a low cost households residential areas that have potential reduce consumption. The theory of planned behavior (TpB) social science used understand why volitional conservation behaviors, including conservation, are performed by consumers. Additional predictors included TpB literature, motivations behavioral actions may help further explain behavior. This study...

Global conflicts have rapidly made water the most contentious issue in world today. Considering drives health, industry, recreation, and agricultural food system it is no surprise that has become such a hot topic. As result, general public an increased interest water-focused policy; policy can large impact on agriculture industry. Agricultural natural resource opinion leaders may differ or agree with related issues, as well perceptions of government influence. Identifying similarities...

Knowledge management is the creation, coordination, transfer, and integration of knowledge so it accessible usable by specific stakeholders. has been shown to facilitate development networks, as well sustain established based on appropriate collection subsequent application embedded social capital. For rural advisory service (RAS) can be an important tool ensure that both explicit tacit shared amongst network members with anticipated benefit increased capacity network. Although importance...

The community is one of the foundations our modern society.Community represents an important context that unique from other leadership settings.Although there are abundance agnostic theories and models within literature, a theoretically-based model specifically intended for remains notably absent.The purpose this article was to address gap by proposing leadership.The proposed expands upon previous recommendations in literature identifies 20 areas five superordinate factors.The conceptual...

Although the term interpersonal leadership has been well established within literature, there remains a dearth of theoretically derived models that specifically address comprehensive nature underlying leader behaviors and activities. The intent present article is to attempt synthesize existent models, behaviors, factors arrive at coherent conceptual model can inform efficient effective education programs. resulting included 13 primary integrated hierarchical framework. Leadership educators...

This study identified differences in characteristics of High Water Users (HWUs) based on their perceived importance plentiful water and engagement conservation behaviors. Differences the high users level they associated with behaviors were identified. Communication needs interests HWUs also The Situational Theory Publics (STP) was applied to explore why might perceive be important but may not feel personally responsible barriers changing Significant found terms gender race between four...

The horticulture industry provides significant contributions to society, including healthy foods, economic development, recreation and leisure activities, among others. However, there are critical issues facing the which should be illuminated ensure ongoing vitality relevance, particularly within COVID-19 pandemic context. present study used Delphi Technique identify most as perceived by a panel of experts. Data were collected from February October 2020 thus preceded initial declaration...

Across the globe extension or rural advisory service (RAS) networks are experiencing dramatic changes. Rural to urban population shifts, climate variability, and increased competition for limited resources have created a challenging environment. When done effectively, advocacy is one of most successful tool extensionists possess increase understanding visibility value impacts RAS can have. Despite importance there has not been any research into capacities necessary advocate effectively. To...

Individuals expected to offer leadership are often chosen based on their power position within the field of interest and specialization in context area being addressed not style. Leadership education curriculum focuses change as a product styles but places little emphasis how those lead can influence process. In order inform development targeting this aspect leadership, research needs be done determine if style impacts level engagement change. This examined transformational transactional...

As the agriculture industry strives to communicate with public about its role in protecting natural resources such as water, it struggles provide messages from sources trusts. The purpose of this quasi-experimental study explored perception agricultural water use and how was influenced by a video message delivered four different including 1) an environmental scientist Nature Conservancy, 2) farmer, 3) regulator Florida management district, 4) University Florida. findings revealed that...

In the information rich society of 21st century consumers have had access to many different communication channels where they can find about agricultural topics. Individuals seek that fulfills their needs and opinion leaders been identified as a solution communicating with audiences complex However, previous research has neglected focus on most effective means leaders. Using level leadership predictor channel preference within Uses Gratifications framework sample 3,234 were surveyed....

Measuring program impact is continually placed in the forefront of discussions, efforts, and reporting when it comes to outreach engagement efforts related Cooperative Extension. However, diversity programs represented through areas, as well complexities local infrastructures present ongoing challenges effectively addressing needs community development vitality. One greater hurdles these areas social impact. This article argues for a deliberate attempt parse out that address impact, while...

Transformational leadership has served as a model for positive, individual-focused leadership, based on its emphasis motivation and higher levels of organizational performance. Change is constant faculty that become leaders within the Land Grant University System. Changes to governance accountability institutions threats research through commercial or political interests reflect need positive effective leaders. The purpose this study was examine if participation in LEAD21, development...

The importance of valid and reliable data its collection is fundamental to empirical research; however, there remain inconsistent approaches creating robust scales capable capturing both data, particularly within international agricultural extension education contexts. Robust scale development consists five areas for validation: content, response process, internal structure, external consequential. purpose this guide was provide methodological recommendations improve rigor adoption a set...

Extension, as a socially-based institution, must constantly evolve with society. This case study on the Global Forum for Rural Advisory Services uses social network theory to add literature emergence in context of extension. The researchers explored how an extension evolved response global agricultural issues. use qualitative content analysis eight themes annual meeting showed changed current events and regional needs. first built consolidated members then moved outward focus terms relations...

Programmatic evaluation has become a common practice in international extension education. Evaluation primarily been used to report the outputs, outcomes and impacts of efforts. Sometimes an is done for formative reasons, make programmatic improvements, most often summative as justification further funding. Depending upon evaluator (or evaluative approach) will include stakeholder input focus on collecting data ultimately use. Some have even gone so far engaging developmental which allows...

Information and Communication Technology (ICT) has the potential to address critical considerations within rural advisory service (RAS) networks, specifically, getting right information audiences in a timely appropriate manner. ICTs are technologies that facilitate knowledge sharing. For RAS can be an important tool ensure both explicit tacit is shared with network members anticipated benefit of increased capacity network. Although importance well documented literature, there limited...

Opinion leaders have been shown to a significant amount of influence on their peers, yet there is little research examining how individual traits opinion are related. Generally the assumption that these individuals share characteristics consistent with literature; specifically tend be optimistically oriented and willing take risks. Without specific empirical evidence support this agricultural leadership development programs may structuring curriculum in manner inconsistent needs intended...

For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite accepted importance communicating with as means to cascade information leaders' networks influence there have few empirical studies specifically examining agricultural natural resource leader channel preferences, particularly from an audience segmentation perspective. The results reported study capitalize on previous research data examined unique Specifically,...