Individuals often avoid discussing sexual history and safer sex with partners, increasing the likelihood of negative health consequences. Research theorizing on narrative influence suggest that television programs in which characters model conversations about may provide social scripts to viewers behavior. This experiment tested this effect examined underlying mechanisms. Participants were randomly assigned view a program either did or not depict modeling discussion. Exposure modeled...

This study extends political humor effects research by focusing on two distinct types of satire, juvenalian and horatian. Theoretical arguments grounded in the elaboration likelihood model culminated positing a series interactions between message (juvenalian, horatian, traditional opinion-editorial) recipient ability (high, low) relative to three outcome variables: perceived humor, counterarguing, attitudes concerning Hillary Clinton’s universal health care plan. An experiment was conducted...

Entertainment-education interventions frequently include an explicit persuasive appeal, such as epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, appeal also undermine subtle approach that distinguishes thereby induce reactance and/or counterarguing. The purpose study was experimentally test these two possible outcomes. In particular, effect in context a...

As many as 130 lives are lost every day in the United States due to prescription drug misuse. The opioid crisis is gripping country and disrupting of millions. Not surprisingly, health organizations desperately seeking solutions educate inform people regarding issue, often help various social media platforms. In this study, we do a content analysis Twitter messages related opioids order understand factors that most likely influence sharing. Our findings indicate structure, source, actual...

Purpose The present paper is an attempt to study Education 4.0 supported by Industry tools and techniques. main purpose of the examine acceptance use one internet things (IoT)-based learning management systems, i.e. videoconferencing application (Google Meet, Microsoft Teams, Zoom, GoToMeeting, WebEx), academicians higher education using unified theory technology (UTAUT) model. Design/methodology/approach comprises 218 responses associated with in Sultanate Oman. Descriptive factor analysis...

As of writing this paper, over 94 million people worldwide have been diagnosed with COVID-19 infection and 2 died. During crisis situations, seek news to gain information reduce uncertainty. Although could provide some means control, the constant access may also cause emotional distress. Research suggests that consumption leads high psychological distress fear impact intentions engage in healthy behavior. Fake widespread misinformation during pandemic obliterated public trust which can...

This study examines the ability of theory reasoned action (TRA) and planned behavior (TPB) to predict whether or not pediatricians encourage parents get their adolescent daughters vaccinated against human papillomavirus (HPV). Four-hundred six completed a mail survey measuring attitudes, subjective norms, perceived behavioral control, intentions, behavior. Results indicate that have positive control toward encouraging vaccinated, they intend regularly HPV in next 30 days, had encouraged past...

Portrayals of physicians on medical dramas have been the subject research attention. However, such has not examined portrayals interactions between and patients, compared physician versus reality programs, fully who are members minority groups or received their education internationally. This study content-analyzes 101 episodes (85 hours) programs broadcast during 2006-2007 viewing season. Findings indicate that women underrepresented as shows, though they no longer dramas. actively...

The current research examines the impact of Deepika Padukone’s (one most popular Bollywood celebrities) public announcement struggle with depression on people’s perceived efficacy and intentions to seek help for mental healthcare. A survey conducted 206 participants from India, country highest rates in world, revealed that parasocial interaction celebrity mediated effect exposure perceptions regarding seeking Our study expands influence health conditions an international realm a context....

Matrimonial ads serve as unobtrusive sites to observe the construction and perpetuation of normative heterosexuality through socio-cultural discourses. The current study focuses on gendered spousal expectations sex role preferences in 1065 matrimonial from two popular newspapers India. Gender differences ad type, financial stability, physical attractiveness, fairness, slimness, personality traits, occupational were examined. Results found support for social exchange men's stability women's...

This experimental investigation uses the stereotype content model (SCM) to explain biases associated with perceptions of healthcare providers and subsequent impact such biased perceptions. Specifically, 2 (gender: male, female) by (race: Arab, Caucasian) between-subjects experiment examined physician race gender on people's regarding physician's communication competence, trust, intentions visit. The findings indicate that female physicians are considered not only warmer but also more...

Organ donation rates in the United States are not nearly high enough to cover needs of people on transplant waiting lists. Thus, it is important understand barriers for potential organ donors, and find contexts when persuasive efforts can be most successful. Using terror management theory as a framework, present study employed an experimental design which participants read narratives character died or experienced pain manipulation mortality salience. Mortality salience predicted death...

Health conditions are sometimes included in entertainment media comedies as a context for and source of humor. Food allergies typical case point: They potentially life-threatening yet may be used humorous contexts. We conducted content analysis food tested the effects portrayals from an exemplar program. The confirmed that when were portrayed television movies, it was most frequently often contained inaccurate information. A follow-up experiment showed viewing portrayal had indirect negative...

In this conceptual piece, we argue that diversity, equity, and inclusion (DEI) workplace programming should be viewed not just as a workplace-management issue but health requires the attention of communication scholars. Abundant research has shown unequal environments lead to substantial negative impacts, these inequities can widen during times crisis. While awareness permeated health-related practice for some time, translation into context been adequate, there is relatively little evidence...

Sexually transmitted infections (STIs) are widespread in the United States among people ages 15-24 years and cost almost $16 billion yearly. It is therefore important to understand message design strategies that could help reduce these numbers. Guided by exemplification theory extended parallel process model (EPPM), this study examines influence of format presence versus absence a graphic image on recipients' accessibility STI attitudes regarding safe sex. Results experiment indicate...

Purpose The purpose of this paper is to investigate students’ attitude based on affective, behavioural and cognitive components. It will ascertain whether there a link between the three components attitude, which leads possible classification elective courses. Design/methodology/approach current study considers students International Business Administration Department from Rustaq College Applied Sciences, Ministry Higher Education, Sultanate Oman, during academic year 2016–2017. list courses...

Previous research suggests that television programming may influence viewers’ health-related knowledge, perceptions, and behaviors but has yet to examine patient–provider interactions on the most popular primetime programs. We aimed characterize frequency nature of patient-centered communication (PCC) these programs, as cultivation social cognitive theories suggest depictions expectations real-life health-care experiences. examined 203 across 84 episodes 22 programs—both medical...

The current research examined a specific genre of songs in Bollywood films called 'item songs' which are known for showing prominent actresses surrounded by groups men performing provocative and sexual dances. Specifically, 125 items released between 1991–2014 were using quantitative content analysis the portrayals sexuality, substance. findings indicate that most such depict thin, young, scantily clad women, sexualized dances male spectators. Furthermore, featured illicit substances as...

Using communication accommodation theory as a framework, this study explores and compares patterns of international medical graduate (IMG) physicians United States (USMG) in intergroup, interpersonal, intercultural context. Given that every fourth doctor practicing medicine the U.S. is an internationally trained physician (AMA-IMG, 2010) examination influence on patient-provider involving IMG comparison with USMG warranted. In national survey physicians, participants self-reported their...

The COVID-19 pandemic has increased the salience of issues related to social justice, mental health, and health equity. During this time, media have been instrumental in amplifying movements but also spreading mis/disinformation, violence, hatred. Among communities who affected heavily during time are Black, Indigenous, People Color (BIPOC) young adults a illness/significant concerns. As frequent engagers creators media, their perspectives critical informing what aspects should be leveraged...

This study tests whether entertainment portrayals of international medical graduate physicians may influence attitudes toward such among television viewers. Given the growing importance in U.S. health care delivery, effects would have potential to impact significant numbers patient–physician interactions. From a theoretical and methodological standpoint, this examination extends existing work on often-stigmatized minorities its for whom stereotypes be some respects favorable. An experiment...

Using narrative processing approach and uses gratification theory, this study examined the motivations behind audience members desire to use social networking sites (SNS) Facebook Twitter to: 1) connect with entertainment shows, 2) engage characters on those 3) actors that play characters. After exposing participants an episode of a show gauge their engagement, they were asked complete questionnaire. The results suggest levels transportation predict likelihood connecting platforms....

This panel is in some ways about an existential question that facing the Magazine Media Division, but magazines general.We've been having a discussion for last couple of years what makes something magazine and we've changed name division.Two ago, we voted to change from "Magazine Division" Division," which echoes made by professional organization, "MPA-The Association Media," meant sort broaden scope think as magazine, because I when most people see word "magazine," or hear they glossy-they...