In this article, the authors strengthen chain of effects that link customer satisfaction to shareholder value by establishing between and two characteristics future cash flows determine firm shareholders: growth stability. Using longitudinal American Customer Satisfaction Index COMPUSTAT data hierarchical Bayesian estimation, find creates increasing flow reducing its variability. They test stability findings across several industry characteristics, they assess robustness results using...

We organize the existing theoretical pricing research into a new two-level framework for industrial goods pricing. The first level consists of four situations: New Product, Competitive, Product Line, and Cost-based. second strategies appropriate given situation. For example, within product situation, there are three alternative strategies: Skim, Penetration, Experience Curve There total ten included in framework. then identified set cost, product, market, information conditions which...

Adverse selection is an important problem for marketers. To reduce the chances of acquiring unprofitable customer, companies may screen prospects who respond to a marketing offer. Prospects are often not approved. At same time, likely be approved unlikely given Using data from firm's customer relationship management system, authors show how target and This approach increases number customers reduces applicants defect after being turned down. method can extended new acquisition more effective...

We studied the convergence of three different methods for identifying group structure (strategic groups) in a single competitive environment. Using version MTMM matrix, we tested convergent validity concept strategic groups mature, geographically delimited find significant evidence between structures identified using archival and perceptual data as well those measures strategy direct competitors. There is limited from measures. Taken whole, these results are consistent with emerging theory...

Given the challenges of increasing margins and building a loyal customer base, interaction between pricing satisfaction is great interest to e-tailers. The present research models relationships e-tailer pricing, price satisfaction, with ordering fulfillment processes. model calibrated using data about book e-tailers from BizRate.com database market-basket prices. By providing satisfactory process, can somewhat ameliorate negative effects higher prices will have overall ratings for...

On the basis of an extensive review literature, authors have developed a framework entry deterrence strategy. The major aspects this are interconnected elements competitive environment, choice strategy, ranging from strategies involving single element marketing mix to corporate-level strategies; and consequences that both strategy subsequent decision for incumbent. authors’ explicitly acknowledges role perceptions in signal detection, interpretation, making development With their as focal...

We determine the optimal response to competitive entry in a market characterized by share attraction model. The of an incumbent is limited changes prices, advertising and distribution expenditures; brand positions are assumed be fixed. also assume that entrant's position chosen exogenously sales potential constant. After proving existence unique Nash equilibrium, we show depends on relative incumbents. nondominant brands (with shares less than 50%) mirrors prediction decoupled function...

Patients from rural areas tend to be older and less physically active are more likely obese, increasing their need for orthopaedic services. However, few surgeons practice in areas. One approach meeting the needs of patients is visiting consultant clinics (VCCs). In this study, we examined surgery outreach Iowa, a state with large population. We assessed involvement 2014 Iowa workforce activities geographically disadvantaged population its effect on patient travel distances.The University...

One form of confirmation bias is the tendency for people to ignore information that inconsistent with their current beliefs. While subject both analytical models and experiments in accounting finance, its effect on market prices has not been studied due limitations associated traditional financial markets. In eleven real-money movie box office prediction markets, was induced all traders via explanation effect, i.e. a requirement submit forecast an prior trading. When are bias, do accurately...

Previous research suggests that a multinomial logit model of market share can be used in optimization or equilibrium analyses marketing decision making. However, there are significant problems with the solutions obtained from such an analysis. The authors show for any firm less than 50% share, profit maximizing solution is to increase advertising as much possible. same holds true other positively signed mix variable. exponential property MNL precludes reasonable descriptions behavior this...

The Affordable Care Act seeks to expand access for vulnerable populations—for example, the rural elderly—making it critical better understand existing system of cancer care delivery.

Workforce experts predict a future shortage of cardiologists that is expected to impact rural areas more severely than urban areas. However, there little research on how patients are currently served through clinical outreach. This study examines the cardiology outreach in Iowa, state with large population, participating and patient access.Outreach clinics tracked annually Office Statewide Clinical Education Programs Visiting Medical Consultant Database (University Iowa Carver College...