In an analysis based on the theory of Fear, this study examines impulse purchase patterns during COVID-19 Pandemic across major US urban centers. Data from 889 consumers were collected leading cities to evaluate buying behavior fluctuations using SEM-based multivariate approaches examine survey statistics. We used as a moderating variable behavior. The results confirmed that Fear complete lockdown, peers buying, scarcity essential products shelves, stimulus checks, limited supply goods, and...

Green innovation is an essential and burning topic for environmental organizational performance. Therefore, this research aims to examine the effect of green on performance, which leads Another objective measure impact two dimensions innovation, such as process & product measures, innovation. The second prime aim evaluate moderation management commitment human resource practices in association between A total 320 employees provided their perspectives a self-administrated questionnaire from...

The researchers use the SEM-based multivariate approach to analyze data in different fields, including management sciences and economics. Partial least square structural equation modeling (PLS-SEM) covariance-based (CB-SEM) are powerful analysis techniques. This paper aims compare both models, their efficiencies deficiencies, methodologies, procedures, how employ models. outcomes of this exhibited that PLS-SEM is a technique combines strengths partial squares. It imperative know can handle...

Abstract Corporate social responsibility (CSR) has become a prominent subject due to its major implication for the practitioners in corporate arena. Based on theory of engagement, exchange, and identity, conceptual framework was established this study evaluate employee engagement (EE), organizational commitment (OC) as resultant CSR initiatives. The further examined impact distributive justice (DJ), procedural (PJ), job satisfaction (JS) mediating variables, influence collectivism (COL)...

The purpose of the undertaken study is to examine effectiveness online digital media advertising as a strategic tool for building brand sustainability. For this purpose, we investigate impact different channels media, such email marketing, mobile phone search engine optimization and companies’ websites, social marketing advertising. Moreover, researchers have introduced eight mediating variables six moderating between exogenous (endogenous). taken 910 responses through modified questionnaire...

The purpose of the undertaken study is to examine influence smartphones on performance university students in Pakistan. This paper also investigates functions a smartphone as exogenous predictors such applications, multimedia messaging service (MMS), short message (SMS), warp-speed processing, and entertainment academic student. addresses impact electronic word mouth (eWOM) attitude mediating variables between endogenous variables. Finally, we incorporated technology addiction moderating...

The undertaken research investigates the extended unified theory of acceptance and use technology (UTAUT) model from perspective online education in deadliest period COVID-19. This dimensions, for instance, mobile self-efficacy perceived enjoyment besides traditional elements UTAUT with relationship behavioural intention user behaviour LMS. Since COVID-19 led to social isolation (SIS), thus, this study has incorporated SIS as mediating factor fear (FOC) moderating considered UTAUT. data 1875...

Marketers and advertisers ignore new technology diverse marketing tactics when attempting to increase product exposure, customer engagement, behavior buying intention in fashion accessory marketplaces developing countries. This research sought discover how the Augmented Reality (AR) experience influenced consumer behavior, pleasure purchasing a item study employs positivist ideas investigate connections between various factors, believing that reality is unwavering, stable, static....

Today celebrity endorsement becomes the multi-million industries in world. Marketers endorsed celebrities with their products and brands advertisement to increase sales change perception of viewer's regarding brand, which positively impacts on buying behavior. This research study focuses its impact customer's behavior product or brand company. A quantitative method is used this order investigate The data 200 respondents collected through questionnaire results were analyzed SPSS. students...

Banks are very important financial services sector, and in banking sector there is an intense competition amongst the local foreign banks throughout world. The objective of this research to analyse effects perceived value customer trust, role technology service qualities customers’ satisfaction Pakistani context. For purpose we employed modified SERVQUAL model with four dimensions such as empathy, competence, reliability, online service. An adapted questionnaire was used carry out survey...

Research background: The commercial banks are adopting online services for their transactions to stay competitive and fulfill the customers' needs. There is a dire need satisfy customers in environment. Thus, this paper employed ES-QUAL model two mediating variables outlined recommendations management of banking industry develop effective strategies. Purpose article: undertaken research aimed examine electronic service quality customer satisfaction. For purpose, we examined direct impact...

The objective of this study is to examine a multi-dimensional modified conceptual model based on stakeholder theory & previous literature. work represents an attempt evaluate the association environmental issues and practices organization’s corporate social responsibility impact these two factors overall competitiveness. We have taken four (CSR) regarding environment that affect competitive organizational performance. Additionally, we incorporated green innovation as mediator media...

Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how previous studies de-bated CSR as a business strategy. discussion extended from academics to practices. Hence, this study investigated concept of strategy in multifactorial fashion field. Purpose article: evaluates modified model initiatives their impact on customers' buying behavior. For purpose, we have taken dimensions Carroll's pyramid strategies. We also examined...

Research background: Faculties of private universities are under immense working pressure, which causes stress and burnout. The job burnout triggers the psychological increases turnover intention. Purpose article: undertaken study aims to evaluate scale with its three-element model, affects faculty members Pakistan. This research also examine mediating effect organizational commitment (e.g., affective, normative & continuance commitments), moderating influence subjective vitality in a...

Abstract The primary objective of this paper is to introduce an innovative, integrated workflow designed quantify the expected initial productivity oil and gas wells. This achieved through meticulous analysis openhole logs wireline formation testing data. particularly beneficial for reservoir engineers key decision-makers, offering them critical dynamic insights that are instrumental in shaping future development strategies different zones within a reservoir, thereby facilitating effective...

The study investigates the relationship of green HR practices with organizational performance. This paper further analyzes impact different dimensions: performance management, data and analytics, recruitment selection, compensation evaluation, succession planning, training development, information systems on practices. examines mediation purchasing environment eco-design internal management between researchers used structured modified questionnaires collected 465 responses from...

The purpose of this study is to investigate the role interactive digital media channels such as social media, email marketing, and mobile marketing in creating brand awareness. We have assimilated three behavioral factors including perceived value, trust, word mouth mediating factors, Internet smartphone moderating variable. Total 2565 responses been taken channels, impact variables on This research has used SEM-based multivariate approach exploratory factor analysis, confirmatory...

The undertaken study examines the influence of marketing mix, consumer attributes, and role religiosity towards purchase behavior regarding western imported food products in Pakistan. has used theory planned behaviors as underpinning foundations for testing factors. In total, 1080 respondents from eight cities Pakistan—Karachi, Lahore, Islamabad, Quetta, Peshawar, Hyderabad, Larkana, Faisalabad—were part this study. Path analysis performed through SEM (structural equation modeling). result...