A5001432248- Electoral Systems and Political Participation
- Social Media and Politics
- Media Studies and Communication
- Political Influence and Corporate Strategies
- Media Influence and Politics
- Digital Platforms and Economics
- Corporate Taxation and Avoidance
- Religion and Society Interactions
- Digital Marketing and Social Media
- American Constitutional Law and Politics
- Asian Culture and Media Studies
- Policy Transfer and Learning
- Merger and Competition Analysis
- Gender, Feminism, and Media
- Education, Sociology, Communication Studies
- Judicial and Constitutional Studies
- Hate Speech and Cyberbullying Detection
- Medical Imaging Techniques and Applications
- European and International Contract Law
- Social and Intergroup Psychology
- Labor Movements and Unions
- Social Policy and Reform Studies
- Intellectual Property Law
- Persona Design and Applications
- Comparative and International Law Studies
Bowdoin College
2014-2025
Tesat-Spacecom (Germany)
2020
University of Tulsa
2016
Leibniz-Zentrum für Literatur- und Kulturforschung
2011
University of Wisconsin–Madison
1978-2010
TU Wien
2002
Loyola University Maryland
1989-1994
University of Baltimore
1994
George Washington University
1990
Siemens (United States)
1980
Despite the rapid growth of online political advertising, vast majority scholarship on advertising relies exclusively evidence from candidates’ television advertisements. The relatively low cost creating and deploying advertisements ability to target more precisely may broaden set candidates who advertise allow craft messages narrow audiences than television. Drawing data newly released Facebook Ad Library API Wesleyan Media Project, we find that a much broader advertises television,...
Concern about the state of American democracy is a staple political science and popular commentary. Critics warn that levels citizen participation knowledge are disturbingly low seemingly ubiquitous advertising contributing to problem. We argue rife with both informational emotional content actually contributes more informed, engaged, participatory citizenry. With detailed data from 2000 election, we show exposure campaign produces citizens who interested in have say candidates, familiar...
Objective . We reexamine the issue of phenotypic discrimination against Mexicans in U.S. labor market, originally studied by Telles and Murguia (1990) later Bohara Davila (1992). also seek to explain this topic with respect Puerto Rican Cuban populations United States. Methods Instead using household income as a dependent variable, we use occupational ranking scores computed Hauser Warren (1996) combination data from 1990 Latino National Political Survey (LNPS). The rankings more accurately...
Abstract The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. Using data from Wesleyan Media Project, we show race featured far less advertising than previous cycle, a huge imbalance in number ads across candidates and one candidate who almost ignored discussions policy. This departure past patterns, however, was not replicated at congressional level. We draw some lessons about campaign, suggesting that its seeming lack effectiveness may owe...
Scholars warn that partisan divisions in the mass public threaten health of American democracy. We conducted a megastudy (n = 32,059 participants) testing 25 treatments designed by academics and practitioners to reduce Americans’ animosity antidemocratic attitudes. find many reduced animosity, most strongly highlighting relatable sympathetic individuals with different political beliefs or emphasizing common identities shared rival partisans. also identify several support for undemocratic...
Scholars warn that partisan divisions in the mass public threaten health of American democracy. We conducted a megastudy (
Campaign Advertising and American Democracy Table of Contents Chapter 1 -- The Whipping Boy Politics - 2 Ads as Information Supplements 17 3 Measuring Exposure to 42 4 Tracking the Volume Content Political 59 5 What, When, Where: Making Sense 77 6 What Did They Know When It? 98 7 Voter Attitudes toward Process 123 8 Citizen Participation 144 9 Tone Engagement 159 10 180 Appendix A Assessing Validity CMAG Data 194 B Reliability Storyboard Coding 196 C Set Variables 203 References 270
1 The Role of Campaign Advertising 2 Problem Persuasion 3 A Brief Primer on Data and Research Design 4 How Race Context Matters 5 Ad Negativity Emotional Appeals Matter 6 Receiver Characteristics 7 Coverage in News 8 Future Study Effects Appendix Variable Coding B Full Model Results from Chapter C Additional References
Abstract Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption competing campaigns allocate their advertising similarly. In research, we show is false. We combine ad tracking data from Wisconsin Advertising Project with a unique collection of survey audience for various program genres. Examining 2000, 2004, and 2008 U.S. races, find Republican Democratic candidates distributed differently across...
Purpose Despite the growing use of social media by politicians, especially during election campaigns, research on integration these into broader campaign communication strategies remains rare. The purpose this paper is to ask what consequences transition may be, specifically considering how Senate candidates’ a popular network, Twitter, related their messaging via broadcast in form advertising, terms content and tone. Design/methodology/approach To address question, unique data set combining...
Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories explain spending the current era, when digital media allow for targeting specific types voters? In this research, we compare how 2016 campaigns, both primary and general election, deployed television advertising with they online advertising. We suggest that, because messages are targeted to viewer profiles much more than messages, ads should be likely discuss highly salient issues valance ads....
Abstract This paper leverages comprehensive data on political advertising television sponsored by candidates, parties and outside groups in the 2024 election. We show, for one, that presidential race between Kamala Harris Donald Trump was extremely close terms of volume advertising. Second, focused their ads bread-and-butter issues like economy taxes, though more abortion women’s rights pivoted a brief period to attacks her prior statements transgender issues. also examine scale scope...
The 2008 presidential election was historic in many respects. campaign included the first African American major-party candidate, and neither candidate an incumbent president or vice president. In addition, one took public funding other did not. This latter disparity resulted imbalance of resources across two campaigns, especially purchase political advertising. But that matter for who won? Did advertising move voters, if so, by how much? article examines patterns ad buys compares them with...
ABSTRACT This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In majority of US House Representatives races, there were more pro-Democratic than pro-Republican ads, including the most competitive contests. The one theme that united was health care, which mentioned nearly three every five Democratic ads fall campaign. Contrary to narrative television is declining, record number aired 2018 midterms, whereas digital spending...
We examine how campaigns use advertising in the current digital era – and spending decisions depend on stage of campaign particular goal being pursued. Our investigation relies a database consisting thousands ads placed Facebook by 24 different U.S. Senate 2018. In end, we find that pursue large number goals their sequence has major influence
Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the environment, tone, choice of modeling techniques generalizability findings. These differences aside, we strongly agree does little to undermine participation.
Scholars agree that there has been an increase in polarization among political elites, though continues to be debate on the extent which exists mass public. Still, is general agreement American public become more sorted over past two decades, a time during ad volumes have increased and ads negative. In this research, we explore whether link between two. We take advantage of variation volume tone advertising across media markets examine three dependent variables: issue polarization, affective...
Abstract This article is a “first look” at political advertising in 2020. Spending on the United States 2020 obliterated records, and Democrats held huge advantages presidential race most congressional senatorial races. In addition, all indicators suggest that spending digital continued to rise. Political was largely similar tone past years and, race, substantially more positive than 2016. interest groups remained heavily involved federal races 2020, airing ads ever before, though their as...
Abstract Much recent research has examined campaign tone—how positive or negative a is—and its influence on variety of political behaviors, including voter turnout. Yet there is little testing the validity these measures. Does tone candidate advertising, for example, reflect media coverage campaign? In this article, we evaluate several methods assessing tone, focusing specifically U.S. Senate races from 1998–2002. We find that measures are closely related, and one's substantive findings...
This research explores the extent to which campaigns are consistent across communications channels in issues that they emphasize. We compare issue agendas candidates' television advertising, tweets and emails from dozens of U.S. Senate races 2014, creating a measure convergence for each candidate. find moderate levels consistency, though match more strongly ads Twitter, two speak general audience. Our findings ability foster common understanding priorities among public voters hold candidates...
This research examines how an attack ad’s sponsorship conditions its effectiveness. We use data from a survey experiment that exposed participants to fictional campaign ad. Treatments varied the sponsor (candidate vs. group), group’s donor base (small large donors), and format of disclosure (news reports disclaimers in ads). find ads sponsored by unknown groups are more effective than candidate-sponsored ads, but donors reduces influence group advertising, leveling playing field such...